What are SEO experts saying today about local search, as it applies to patient reviews and your practice?
Last week while on a long flight across the country, I was reading a recently published blog post on MOZ entitled, “Stop the Local SEO Tunnel Vision & Think Beyond The Basics”. I started thinking a lot about its application to practice marketing.
In the post, author Casey Meraz says, “It’s cool to rank in the top three results, but our click test studies have shown that many users will bypass the first or second result and click on the third if the number of positive reviews is greater.”
In fact, nearly every SEO expert today is talking a lot about the importance of user reviews for local SEO. It always surprises me to see how many practices are not taking advantage of this marketing strategy that is largely within their control!
Get Reviews Where They Matter Most
So how DO you get the reviews that matter most (meaning reviews on Google, Yelp, and Facebook)? You MUST do it INSIDE your practice—not through a follow up email after they leave.
Each morning identify one or two patients that are coming in that you know will leave you a great review. Then, use our slick software tool that allows you to send a direct link to their cell phone to post a great review very quickly—while they’re still right there in your practice.
More Great Reviews Help Attract New Patients
The experts agree when it comes to local search, “You need to have a solid review strategy in place…”. Doing so absolutely leads to attracting more new patients, and greater practice growth.
Let’s visit about your practice’s review strategy to be sure you’re effective in 2016.