You may have thought Yelp was just for restaurants—think again! Yelp is one of the most popular places for people to read and write reviews of dental practices. And as searching continues to shift towards mobile, it’s only becoming more important.
With more than 140 million users, Yelp continues to be one of the premier platforms for online reviews. And people aren’t just browsing: a 2013 Nielsen survey reported that 98 percent of users make purchases at a business after finding them on Yelp, and 90 percent do so within a week.
If your dental practice isn’t on Yelp, or you haven’t yet claimed your business page, you’re missing valuable opportunities to grow your online presence and attract new patients.
3 Big Reasons Your Practice Needs to Focus on Dental Yelp Reviews
1. Yelp Reviews Build Credible Word-of-Mouth Marketing
Another Nielsen survey reported that when asked which site has the most trustworthy reviews, consumers named Yelp almost three times more often than comparable sites such as Angie’s List and YellowPages.com. When potential patients are making a decision about your practice, they’re going to be looking for reviews hosted by trusted third parties—not reviews on your practice website.
2. Show Up First in Apple Maps Search Results
More and more people are first finding their dentist through smartphone apps—particularly Apple Maps on iOS. If you have an iPhone, try this for yourself: simply put “dentists” in the search box and select the “Nearby” option. Does your practice show up? You’ll notice that the top results are ranked by the strength of their Yelp listings—star rating and number of reviews. Make Yelp reviews a focus and your practice could have the top spot anytime an iPhone user searches for a dentist!
3. Strengthen Relationships and Boost Patient Retention
Yelp reviews aren’t a one-way conversation! When your practice receives a review, you have the opportunity to publicly respond with a comment. You can treat every review—positive or negative—as an opportunity to learn, build relationships with patients and improve your practice. Studies have found that companies that respond to all reviews, not just negative ones, are more popular and rated higher.
Do This Today to Get Started On Yelp
Not sure if your practice is already listed on Yelp? It’s easy to create your page or claim it if it already exists. Start here:Find and Claim Your Yelp Business Page
Once you are recognized as the page’s owner, you can customize your practice’s Yelp profile, respond to reviews, and measure visitor activity on your page.
Make Reviews One of Your Most Valuable Marketing Assets
The three key reviews services—Google, Facebook, and Yelp—are where your potential patients are researching their options for local dentists. Your practice needs high-quality reviews to stand out from the crowd and rank higher in search results.
Maintaining a steady flow of positive reviews and learning from the feedback is one of the best ways to attract new patients and retain the ones you have. My Social Practice can help you get a solid strategy in place to regularly obtain reviews that build your practice through word-of-mouth marketing—the type of marketing that people trust the most!