As Google has evolved and improved its search service, people increasingly trust that it will give them the best results first. When local potential patients search for a dentist, are you near the top?
In our online age, there’s no denying that Google holds tremendous influence over how we learn, how we communicate, and even what we do and where we go on a day-to-day basis. Whatever we’re looking for — food, car repairs, a haircut or healthcare — we rely on Google to help us find it.
Google accounts for approximately 75 percent of the world’s desktop search traffic, and 94 percent of mobile searches. It continues to be the No. 1 most-visited website on the internet. People trust that Google will get them the solution that best fits their needs, and present it to them first.
An interesting side effect of this is that 75 percent of people never scroll past the first page of search results. Dentists, take note: appearing on the first page of Google search and Maps results does more than just make your practice easier to find online. Prospective patients assume things about your practice’s popularity and quality based on its ranking.
Previously, SEO advisors would recommend just packing your practice website full of keywords and links as a way to rank higher. But over the past few years as Google’s algorithm has become more sophisticated, rankings have increasingly reflected a more comprehensive view of a business’ online presence.
Now, things like reviews, check-ins, and social media activity factor into where you and your competitors stand on Google — indicators that more accurately give prospective patients a feel for your practice. To rank high, your practice needs a strong, active online presence.
Let My Social Practice help you get on the track to the top! Our Online Visibility Analysis is a customized report that compares your practice to your local competition and industry standards, based on a multitude of key online visibility metrics. One of our experts will personally show you how your social media and online reviews stack up to other dental practices in your city, and identify key ways you can improve your visibility where it matters most. And right now, it’s free for a limited time! Simply click below to request yours today!