We have heard from dental professionals that they are wary about working with a marketing agency on SEO. Why? Because so many have been burned by a bad experience.
From lost money and lost time to increased stress from working with a not-so-stellar partner, some dentists have just called the whole thing off. SEO sounds like a big mysterious thing that no one truly understands and to be honest, it kind of is. Google doesn’t share its algorithm with anyone.
Although canceling all dental SEO efforts and forgetting all about it can sound tempting, that’s not going to be helpful to growing your dental practice.
The answer is to use the right kind of dental SEO tactics that work specifically for small businesses like your dental practice. That smarter strategy is Google Maps SEO.
Why is Google Maps SEO different?
Google Maps SEO is different from your traditional dental SEO services. Google Maps SEO focuses on what is most important to dentists — getting the attention of people in your immediate area. Most people pick the top results when searching for businesses.
Dental practices that don’t appear on the top results or don’t have a Google My Business page are missing out big time.
My Social Practice focuses on what is most important to successful dental practices, which is why we created a simple Google Maps SEO service, designed especially for dentists. Use our Google Maps Reporting Tool to find out how well your practice ranks around your area!
Where your practice ranks on Google Maps is based on your practice location and where your patients are searching from. The Google Map ranking algorithm gives different results throughout your city, town and even down to neighborhoods.
Let’s say, for example, someone in your area pulls out their cell phone and searches “Dentists near me”, does your practice show up? What about when someone used Google to look up a term like “teeth whitening” or “root canal”?
Your practice’s position on Google Map listings will become more important as people rely on “near me” searches or use voice search. In fact, 82% of searches now are “near me” searches. If your dental practice shows up first, with awesome reviews, you are sure to bring in new patients.
Here is a great example from Dr. Hancock’s endodontist practice in Raleigh, North Carolina. This first image shows where his practice was ranking on Google Maps in the area.
HH Hancock’s Google results before using My Social Practice’s Google Maps SEO tool:
HH Hancock’s Google results after using My Social Practice’s Google Maps SEO tool:
Wow! That is a big difference. Dr. Hancock has seen more patients, more activity on his website and social media pages, and ultimately more revenue using our Google Maps SEO tool.
The “before” report shows that the further away a person is from Dr. Hancock’s office, the less likely they are to see his office come up as a result in search. Remember, online users only click on the top Google results. In some local areas, this practice ranked 18th. For Google, that is no man’s land.
What could this dental SEO tool do for your practice?
Dental SEO doesn’t have to be confusing. You should see exactly how your dental SEO company is helping your practice and what the game plan is to improve your visibility. Don’t let frustration about your previous dental SEO experiences stop you from having your best year yet.
Find out if your practice needs a Google Map SEO boost by requesting an analysis FREE here.
Talk with a dental marketing expert to get a customized strategy for your dental practice.