I RECENTLY READ CHRIS BROGAN & JULIEN SMITH’S new book, The Impact Equation. At the time I read it, the book hadn’t been officially released yet. However, I had requested a pre-publish review copy. The book’s application to dental social media marketing is invaluable. And in fact, I was so impressed with the book’s content that I made it required reading for my social media marketing MBA class this semester.
Distilled Through The Eyes Of A Dental Social Media Marketer
The Impact Equation’s strength is that it contains actionable ideas—supported by sound theory and mindset. As I read the book, I distilled my own 26 concepts from its content, then created my own action items specific to dental social media marketing that I could pass along to you, for use in your practice. My hope is that you’ll begin to tie together these 26 truths into a cohesive, long-term, dental social media marketing framework for your dental practice.
“Long term? How could anything about social media marketing be long term? Doesn’t it change every day?”, you ask. Well remember, tools come and go. Mindset is long term. These 26 dental social media marketing truths are about cultivating and strengthening connections with your patients that lead to long-term practice growth and greater personal career fulfillment. Yep, long term stuff.
Dental Social Media Marketing’s Human Side
I’ve published 26 posts (linked images below), each of which takes one concept that has relevant application in your dental social media marketing efforts. I’ve also included my own perspective as a dental social media marketer—having worked with hundreds and hundreds of dental practices over the last six years—as well as action items that you and your team can easily begin executing.
Links To All 26 Posts:
Bookmark this page (or designate it as your landing page for a while) to take advantage of all 26 dental social media marketing concepts in your practice. Read one each business day for the next couple of months. Once you’ve read them all, pick your favorite 10 and spend one week working on each of those 10. Then, let us know how it went. We welcome your feedback.
The ROI Of Social Media For Dentists
If you’ve heard me speak at a dental event you may recognize the slide below from one of my presentations. There are two equally important components for measuring your dental social media ROI in your dental or orthodontic practice.
Are You Ready To Get Serious About Dental Social Media Marketing In YOUR Practice?
There’s never been a better time. Give us a call and let’s get started.