LATELY, THERE HAS BEEN SOME CONFUSION SURROUNDING the changes Facebook marketing is making.
Rumors have led some people to think (including some of our clients) that Facebook is abandoning features. Let us help clear things up! “Keep Calm and Carry On!”… Both are still alive and well!
Essentially, the only thing that’s happening is that Facebook is de-emphasizing the MOBILE-ONLY check-in and expanding the feature so you can also include your location from your desktop computer. A new location button in the sharing tools lets you add your location to every post and photo.
The only thing that Facebook is eliminating is a completely different, separate product that they were also calling “Deals” at one time (another reason for some confusion). This older product was a product that seemed originally intended to compete with Groupon, but is now discontinued. The Check-In “Deals” that most Facebook users are familiar with will continue allowing people to “Check-In” and claim deals, if the business has set one up.
What Does This Mean For Your Practice?
It’s good news. Your patients are no longer limited to checking in on their mobile device if they want to post that they are visiting your office. If they don’t do it while at your practice, they can do it when they get home, easily sharing their experience AND linking to your practice’s page right in their status update!
If You’d Like To Read More…
To read more about these changes you can refer to Facebook’s official page. There are also some neat changes to your privacy settings that you may want to read about.
Now, go create a deal!
About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!