FIRST OF ALL, HUGE KUDOS to the Word of Mouth Marketing Association for the awesome short video embedded below. Simple. Clear. Elegant. Fun.
What We View As One Of Our Biggest Responsibilities To You, Our Clients
We consider it one of our biggest responsibilities to you to read and glean all we can from the remarkable content out there today about social media marketing—THEN, to take what we learn and distill it into relevant information that your dental or orthodontic practice can practically use.
In the video below, WOMMA defines word of mouth marketing as “any business action that earns a customer (patient) recommendation”.
In turn, when a patient recommendation is earned, it indicates a preference, which leads to an action (appointment, purchase, etc.), and to a strong possibility that the patient will tell others through word of mouth. This sequence: > Builds Brands > Drives Sales > Sparks Conversations
According to WOMMA, the most effective word of mouth marketing follows 5 principles:
- It’s Credible – honest and authentic
- It’s Respectful – transparent and trustworthy
- It’s Social – listening, participating in conversations, responding to conversations, encouraging conversations (both online and offline)
- It’s Measurable – ability to define, monitor and evaluate success
- It’s Repeatable – doing it all over and over again to become a truly talkable brand (or as we call it, a Social Practice)
(thanks and credit to the Word of Mouth Marketing Association WOMMA)
Social Media Marketing for Dentists
As you can see, it’s a cycle – and by implementing effective word of mouth marketing strategies , you’re able to keep that positive feedback moving in a circle, thus gaining momentum as time goes on (and as more and
more patients/clients talk about their positive experiences).
Word of mouth marketing creates social proof , which ultimately propels social media. It’s a symbiotic relationship. Social Media Propels Word Of Mouth Marketing And Word Of Mouth Propels Social Media
And this brings us to dental social media…
It has one-to-one, one-to-many, many-to-one and many-to-many interactive capabilities that are revolutionizing how people live their lives today, both personally and professionally. With social media for dentist platforms growing exponentially in patient/client reach (from Facebook marekting and Twitter to online video and social bookmarking sites), social media is a BIG part of your dental practice social marketing plan.
Need Help With Your Dental Social Media Marketing?
We have an option for your dental practice. Do you already have someone in your office managing your social media but you would like some training and support provided to this person? Check out our self managed social media for dental solution.
About the Author: Blake Hadley is the president of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using digital dental marketing strategies. If you’d like to book Blake to speak at your next event you can do that on our dental marketing expert page.