DENTISTRY IS A RELATIONSHIP-BASED business. That’s one of the big reasons why dental social media marketing in your practice can be so effective.
Use Dental Social Media Marketing To Show Patients And Prospective Patients That You Care
You’ve heard the adage, “People don’t care how much you know until they know how much you care.” There’s no better example of this than our client and friend, Dr. Robert D. Herron Jr. in Columbus, KS. Dr. Herron creates a personal video directed to his patients nearly every business day, effectively integrating personal social media content with dental-related content to connect with and strengthen their relationships with their patients:
Video Can Help Convey Your Practice’s Culture
I’m not suggesting that every dental practice needs to create a daily video that’s posted to both their Facebook page and YouTube channel. However, it works really well for Dr. Herron. Patients appreciate it, and it leads to engagement with them on his Facebook page:
Set a goal to start using more video content in your dental social media marketing. Begin small—do one or two videos a month. These don’t need to be Academy Award winning films! In fact, they’re probably more effective and more trusted when they’re not. You can do this. It isn’t difficult—and it’s actually a lot of fun and a great team builder.
We’ve recently written a 3-post series to help you:
- Start By Answering A Few Questions (1 of 3)
- Simple, Short, Talking Head Vids (2 of 3)
- Capturing Fleeting Moments (3 of 3)
If you’re one of our clients, you already have an integrated social media platform in place. If you have questions about producing, uploading, or distributing your video content, be sure to call or email us so we can help you.
If you’re not one of our clients, setting up a YouTube channel is easy. Remember that YouTube serves as an awesome outpost, but should never be considered a substitute for your hub. Understanding the concept of “platform” is critical to your dental social media marketing success.
Here are a few more dental practice video ideas for you to prime your creative pump:
- Leverage Promotions Before, During, and After They Take Place
- Using Video For Patient Appreciation Parties
Wondering About The Flying Cow Image Above?
Here at My Social Practice we’re huge Seth Godin fans. The photo on the left was taken with Seth Godin and some of our team members during his recent visit to Salt Lake City. If you want a quick read that will change the way you view your business, and improve your relationships with your patients, read Purple Cow!
Do you have questions or comments on this topic? Please share your thoughts below, or on our Facebook page! Thanks!
About the Author: Blake Hadley is the president of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using digital dental marketing strategies. If you’d like to book Blake to speak at your next event you can do that on our dental marketing expert page.