Blog

Successful Social Media For Dentists Begins By Being Interested

By October 19, 2012 January 28th, 2021 2 Comments

WOULD YOU WALK INTO A COCKTAIL PARTY, climb up on the bar with a megaphone and start trying to sell your stuff? Of course not—unless you’re just a clueless jerk. Unfortunately, when it comes to social media for dentists, that’s exactly the advice some pundits dish out.

First, Be Interested Not Interesting

Instead, you’d probably look around the party for interesting people that you’d like to get to know. Then, after briefly introducing yourself, you’d ask about the other person. You’d show interest in what they do and who they are. You’d find a “connective point”. That’s how meaningful relationships begin face to face—and, it’s exactly the same with social media for dentists.

Social Media For Dentists On Twitter

This holds true for every tool in your dental social media toolbox—especially on Twitter. Are you using Twitter yet? Yes, at first it’s a little weird and hard to wrap your head around. It took me six months to begin grasping its enormous value.

In your dental social media marketing, Twitter is about cherry picking the universe for the perfect, local, one-on-one relationships that will—over time—grow your practice. A key component to making this work is learning how to quickly research and create connective points.

Action Item:

If you’re one of our clients, you already have a branded Twitter account that we’ve set up for you. If you’re not one of our clients, get your Twitter account set up. Then, watch the video training below about a Twitter support tool called Twellow that will help you identify, research and benefit from local Twitter relationships.

Using Twellow In Your Dental Social Media Marketing

Five A Week

Set a goal to meaningfully follow and engage with five new, local people a week on Twitter. Use Twellow to help you find the right people. If you do it right, Twitter will become an invaluable dental social media marketing tool in your practice.

After you watch the Twellow training video above, if you want to learn more about using Twitter in your dental social media marketing, you may benefit from reading our 7-post series on this topic.
____________________

This post is part of a the series 26 Dental Social Media Marketing Truths.

2 Comments

  • vincent says:

    “WOULD YOU WALK INTO A COCKTAIL PARTY, climb up on the bar with a megaphone and start trying to sell your stuff? Of course not—unless you’re just a clueless jerk.”

    I just started providing marketing services to dental professionals. I cannot tell you how many times I have heard that Social Media doesn’t work only to discover that their social media efforts were all about them. THEN, before I even “met” you and your awsome blog, I would ask them, “When you go to a party do you introduce yourself to people you don’t know by dumping on them a bunch of key facts about yourself?” Great stuff on your part. Really like your entire post on this subject…all 26 of them.

    • Jack Hadley says:

      Thanks for your comment, Vin. Looks like your company is doing some great stuff with mobile. A great place to be! Yes, dental practices are starting to realize just what social media marketing is, and how to generate engagement by being interested in others FIRST. Thanks again for reading our blog.