WOULD YOU WALK INTO A COCKTAIL PARTY, climb up on the bar with a megaphone and start trying to sell your stuff? Of course not—unless you’re just a clueless jerk. Unfortunately, when it comes to social media for dentists, that’s exactly the advice some pundits dish out.
First, Be Interested Not Interesting
Instead, you’d probably look around the party for interesting people that you’d like to get to know. Then, after briefly introducing yourself, you’d ask about the other person. You’d show interest in what they do and who they are. You’d find a “connective point”. That’s how meaningful relationships begin face to face—and, it’s exactly the same with social media for dentists.
Social Media For Dentists On Twitter
This holds true for every tool in your dental social media toolbox—especially on Twitter. Are you using Twitter yet? Yes, at first it’s a little weird and hard to wrap your head around. It took me six months to begin grasping its enormous value.
In your dental social media marketing, Twitter is about cherry picking the universe for the perfect, local, one-on-one relationships that will—over time—grow your practice. A key component to making this dental marketing work is learning how to quickly research and create connective points.
Twitter can be a great tool for dental professionals looking to build relationships with potential customers. However, it takes time and effort to research your audience on Twitter in order to find the most effective connection points.
This article provides some insight into how you might go about finding these connection points by learning more about their lives or interests outside of work or dentistry.
If you want help with researching your Twitter followers, let us know! Our dental marketing consultants is ready and waiting to partner with you in order to create an online marketing plan that drives traffic back into your practice by using social media platforms like Facebook, Instagram, YouTube, Pinterest and yes—even Twitter! Which platform will give you the best results? We’ll figure that out together when we get started working!
For further reading, check out our blog for more tips on using social media in your dental practice .
Source: How To Use Twitter For Dental Practices (Social Media Ideas For Dentists)
If you’re one of our clients, you already have a branded Twitter account that we’ve set up for you. If you’re not one of our clients, get your Twitter account set up. Then, watch the video training below about a Twitter support tool called Twellow that will help you identify, research and benefit from local Twitter relationships.
Using Twellow In Your Dental Social Media Marketing
Five A Week
Set a goal to meaningfully follow and engage with five new, local people a week on Twitter. Use Twellow to help you find the right people. If you do it right, Twitter will become an invaluable dental social media marketing tool in your practice.
After you watch the Twellow training video above, if you want to learn more about using Twitter in your dental social media marketing, you may benefit from reading our 7-post series on this topic.
This post is part of a the series 26 Dental Social Media Marketing Truths.
About the Author: Jack Hadley is one of the founding members of My Social Practice, a dental marketing company located in Salt Lake City, Utah. He is passionate about helping dental practices grow by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!