WE’RE ABOUT HALFWAY THROUGH this blog series, “26 Dental Social Media Marketing Truths For Your Practice”. It’s my hope that by now you’ve executed a number of the Action Items I’ve suggested and outlined in every post. If not, let’s get going, bucky!
Right This Minute Is Your Moment Of Truth
Are you going to use dental social media marketing to make a difference in your practice, or are you just going to dillydally around some more? I’m going to make this easy. No matter how busy you think you are right this minute—unless your practice is burning down—you’re going to create a new Patient of the Month or Patient of the Week program. Yep… Right now. Grab a pencil and piece of paper. I’ll wait.
Patient Of The Month Program Example
Now that you have a pencil and piece of paper I want you to answer the following three questions:
1. What prize are you going to give your Patient of the Month? If you’re the financial decision maker I want you to decide in the next 60 seconds. It can be as simple as a gift card to a restaurant and two movie tickets. If you’re not the financial decision maker, I want you to come up with three suggestions in the next three minutes. Write them down, then ask the financial decision maker to make a decision.
2. What criteria are you going to use to pick the winner? Don’t make this complicated! Did you see how simple and general the things were in the example above. Just execute! In fact, if you don’t want to come up with criteria first, just pick someone you really like, then retrofit the criteria to the winner. Look at today’s or tomorrow’s schedule of patients coming in and pick one!
3. How are you going to spread the word? Using your dental social media platform, of course! If you’re one of our clients you already have everything in place including a form to submit to us for publication to your blog. If you’re not one of our clients, just get three things set up… A simple blog, a YouTube channel, and a Facebook page. You can do this in very little time.
You did it! You shipped something! Congrats! Now, keep going!