How Consistency In Social Media Dental Posts Will Grow Your Practice
WE ALL KNOW IT ISN’T EASY doing the right things day to day. We get tired, right? So whether we’re talking about regular exercise, sound eating habits, great oral hygiene (or in this case, consistent social media dental posts activity) success often hinges on consistency.
What We’ve Learned About Dental Social Media Can Help Your Practice
Here at My Social Practice, we have the privilege of working with thousands of leading-edge, visionary dental and orthodontic practices as clients. We also have the blessing of influencing and educating tens of thousands of practices and dental professionals through our blog, webinars, seminars, speaking gigs and dental social media marketing platform. The energy in our office is electric! We love what we do each day and we’re grateful for our opportunities.
The practices that integrate the right mindset into their efforts and make a small commitment of time and energy to effective dental office social media ideas, tactics, and strategy see great success. In those rare instances where there isn’t as much traction it nearly always comes down to some combination of these three things:
- They’re inconsistent.
- They’re impatient.
- They don’t fully understand what dental social media post marketing is in a dental practice, or how it works.
So today, let’s work on the first one… Consistency.
Your Social Media Dental Posts Should Support Your Practice Brand
To ensure that the tone of your social media posts feels aligned with your practice brand and culture, you first must know to whom you’re talking to.
Who is your audience? Is it a specific gender? What about a certain radius or geographical area? What about simply people who are looking for a dentist?
Let me answer the question for you. Your audience is those people who like to engage with social media content. Why? Because the entire social media system is built in a way to emphasize content that people engage with. To accomplish this, it means that your social media dental posts need to elicit engagement.
So how do you elicit engagement and still keep your practice voice? Well, that’s the question. Once you figure that out, you’re gold.
I’m not going to spend time creating content because we have about five hundred blog articles about this and tons of free ideas that you can download.
The Key Is Consistent Social Media Dental Posts
The aim is for your content to be relevant, genuine, trustworthy, and fun. According to Facebook,
“You must create content that makes me laugh, makes me cry, or surprises/provokes me.” –Facebook Blueprint Creative Best Practices
You want to encourage your audience to respond to you naturally, entice them to engage with the material you create and distribute, and share it.
Your postings should be truthful and ethical; that is, you must ensure you share genuine and honest content. Check for accuracy by comparing a story or post on other internet sources. It’s probably okay to share if other reputable sources have verified that news you are reposting. Consider this additional step of confirming information to safeguard your dental practice reputation.
Finding a balance with the type of content is essential. Make sure you’re not posting too much of one sort of content and not enough of another. For example, posting oral health advice videos twice a day may create an imbalance in your social media campaign.
A good rule is to post about 80% of your content about your team, patients, and yourself—the other 20% post oral health advice, specials, and information about dentistry.
Action Items To Get Started With Effective Social Media Dental Posts:
If you’re one of our valued clients, we make it super easy for you to be consistent. Just do this one simple thing. Login into your social media publisher which has new ideas in it everyday. Commit 10-15 minutes a day to doing the things we ask you to do in that email.
There you go… Consistency with awesome content in only a few minutes a week! We show you how and we make it easy.
If you’re not one of our clients, you can set the same type of consistency goal and strategy. For starters, just do these two simple things:
- Make a commitment each business morning to post one interesting, thoughtful item on your Facebook marketing page. Make sure your settings are set such that you’re pinged when people comment, post or message you. It’s really important that you respond, thank and acknowledge people every time they connect with you through your dental social media marketing platform. Learn from other practices what good Facebook page content is like.
- Create a blog content plan that includes topics you’re passionate about. It’s much easier to be consistent when you have a plan. That way, when you set aside 15 minutes for your dental social media marketing you don’t spend the first 12 minutes scratching your head trying to decide what to do.
Your Reliability And Consistency Will Increase Your Patients’ Trust And Loyalty
There’s transference that takes place in patients’ minds in practices that are consistent with their dental marketing and social media dental posts. The assumption is that if you’re consistent and reliable in providing relevant, educational, honest human content through your social media dental posts that you also likely provide the same consistency and leading-edge standards in everything you do—including the dental materials and procedures you use, the patient benefit-driven technologies you ascribe to, the way you respond and treat people, the CE you attend, etc.
What do you think? What are some of the dental social media posts that your practice shares to stay consistent? Please on our Facebook page! Thanks!
This post is part of a the series 26 Dental Social Media Post Truths.
Related Articles and Blog Posts:
- The Best Social Media Ideas For Dentists Require A Bit Of Writing
- 1 Powerful Secret To Social Media Posts For Dental Offices
- 4 Simple Steps To Dental Social Media Posts That Evoke Empathy
- Do I Have Time For Social Media Marketing?
- How To Run A Successful Social Media Give-a-way
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental social media team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow with social media dental posts. Interested in learning more about the benefits of social media for dentists please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.