3 Things The Harlem Shake Can Teach Us About Social Media Marketing For Dentists

NO DOUBT YOU’VE WATCHED THE HARLEM SHAKE VIRAL VIDEOS roll out on YouTube across the globe over the last 10 days or so. Yes… Another flash in the pan. But from a dental marketing perspective, that’s not the point. So what is the point you ask? First, watch the 30-second video and look through the screen capture from the practice’s Facebook page below, then let’s talk more about it.

My Social Practice Creates Harlem Shake Video With Hammond & Ellis

Lessons To Be Learned

1. It’s OK to show your human side.

People like doing business with people they like. We know that you already know that intuitively, but don’t forget that sometimes it’s OK to just let your hair down.

2. Visibility and share-ability are powerful allies.

Wondering about the ROI of your social media marketing efforts? One of the most fundamental benefits of social media marketing is its ability to have content shared very quickly across permission-based, trusted networks. As of right now, the Facebook post has been shared 19 times from their page which means potentially thousands have seen the post—helping lead to quick 1200+ views. Top-of-mind awareness is crucial to word-of-mouth marketing strategy.

3. Your platform must be in place to move quickly.

If you wait until you see a great idea to start building a social media marketing platform, you’re too late. Tactics like filming a Harlem Shake must be planned, created, published, and shared in a VERY short amount of time. Drs. Hammond and Ellis saw the phenomenon unfolding in the first day or two and had it all executed almost immediately. That’s because they already had an awesome platform in place.

Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.