TODAY, THERE’S A POST ON TECHCRUNCH that announces Google+, as we currently know it, will be significantly changing or possibly dismantled.
For the past few years Google has been trying to compete with Facebook in the social space (and with other social tools) through their social media product called Google+. The news today makes it appear that they may be deciding to throw in the towel.
Google+ has been a monumental failure in terms of consumer engagement since its inception. Post after post tracking consumer engagement between Facebook and Google+ report similar versions of these kinds of stats… Consumers spend an average of 7 hours and 46 minutes on Facebook each month (which competes with radio and television consumption) making Facebook one of the most important marketing channels. And, those same reports show that consumers spend a massive 3 minutes a month in Google+. OUCH!
With this anemic engagement Google made a bold transition to increase participation with Google+ by integrating it with YouTube. For example, you would have to sign into Google+ in order to use you YouTube channel. This caused a massive blow back from YouTuber’s and a host of integration problems.
The impetus for this transition appears to be the departure of Vic Gundotra who has been the driving force behind Google+ for the past few years. Google is denying the claims that their Google+ strategy is not changing—but two inside sources say that Google has been dismantling the Google+ team and reshuffling them to different parts of the company.
We’re not sure yet what this means for Google+ and how we’ll incorporate any changes into the social media marketing strategies we provide for you, our clients. But know that we’re watching carefully and will continue to update you.