What does Honest Abe have to do with Facebook? Let me show you what $5 can do.
A lot of our clients have been asking, “Why aren’t we getting as many Likes, comments, and shares lately on our practice’s Facebook page?”
A year ago, Facebook pushed your posts to 20–40% of your fans’ newsfeeds. Today, it’s estimated that only 1–4% of your fans see any given post. Why? Because Facebook has gone to a pay-to-play model.
Boosting Is A Great Remedy
We’ve been doing a lot of testing with our clients to see what works as far as boosting posts on Facebook.
Let me show you an example. The practice featured below posted an image of the doctor who returned from his vacation. The practice’s Facebook page had 162 page Likes.
We boosted this post with $5 to “people who like your page and their friends”. Prior to the boost, the post reach was 28 people with 5 likes—but after the boost, the reach increased to 412 people with 28 likes and 4 comments… All from a $5 boosting expenditure.
If Fans Don’t See It, They Can’t Share It
Here at My Social Practice, we provide our clients with amazing, effective content every business morning. But after they post it, if nobody sees it, nobody can Like, comment on, or share it.
Create a budget. Let’s say you spend $5 every business day boosting one post. That’s about $100 a month. If it’s discouraging to you to pay for something that you didn’t previously pay for just remember what a great value Facebook is in terms of reach. It’s still the best bang for your buck.
So put your practice trust in Honest Abe and see the difference it can make on your practice’s Facebook page.
Is YOUR Practice Ready To Become A Social Practice?
We empower dental, ortho, and eye care practices to effectively leverage social media marketing in 10 minutes a day by providing support and creative content. Here are the three benefits:
- When You Participate, You’re Effective – We provide both the digital online and in-practice printed materials you need.
- Awesome Content – Content that engages, strengthens relationships and provides value gets shared.
- Consistency Ensures Success – When using social media is easy you become consistent—without spending lots of time. We make that possible and affordable. You need not do it alone!
If you’re not yet one of our valued clients, contact us to visit!
Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.
