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Dental Social Media Is About The Human Element
Centering your social media content on the people important to your practice adds the essential “human element” to your online presence. Build relationships and invite patients and team members to participate by celebrating milestones in their lives!
Browse the social media pages of companies in your city and you’ll probably find that most of them are all business — posts about sales, products, news articles, etc. But businesses using social media solely in this way ignore one of the platform’s greatest strengths — the social part. People connecting with people.
In dentistry, where relationships are especially important, social media offers doctors and their teams unprecedented opportunities to showcase their practice culture and connect with people on a personal level.
Prospective patients take notice when what you post on social media reflects how much you care personally about your patients and team members. It builds your brand, strengthens relationships, and makes people more likely to introduce your practice to family and friends.
We recently released a pack of free printable Social Signs to help dental teams create these kinds of posts! It features signs to use in photos commemorating various milestone events in the lives of team members and patients. They’re great icebreakers to get people to participate!
The practice of Michael C. Bell DDS, PC celebrated a hygienist’s birthday! Hundreds of their fans Liked or commented on the post, boosting the post’s reach to other potential patients:
Desert Dentistry – Ahwatukee congratulated a team member on getting married:
Plymouth Family Dentistry snapped a birthday photo with a team member, which she then shared with all of her family and friends:
Every day in your practice, there are easy opportunities to show how much you value your relationships with patients, team members, and all the other people that allow your practice to thrive. Sharing these moments on social media will build your brand and help prospective patients feel good about choosing you.
About the Author: Blake Hadley is a dental digital marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing services company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our agile dental website development service, you can learn more here.
