Many of your patients and ideal potential patients are dealing with dental-related issues you could solve — but they’ll only call if they know you have the solution. Are you sharing how you can help?
As a dentist, there are really only a few ways to improve your bottom line: acquire new patients, retain existing patients, or increase revenue per patient. As far as boosting revenue per patient, there are a few ways to go about it:
- Increase case acceptance
- Get more patients to actually keep their appointments
- Increase sales of additional treatments and products
We know that talking about promoting additional products and services gets into sensitive territory. No dentist wants patients to feel like they’re being pushed to accept anything unnecessary or buy the most expensive add-ons. But the truth is that your practice offers treatments that greatly enhance health and quality of life, and by raising awareness about them (especially through social media), you can motivate patients and potential patients to come to you for the help they need.
Dental Services You Should Be Talking About on Social Media
Here are some of the additional products and services our client practices have had the most success promoting through social media:
- Teeth whitening
- Dental implants, crowns and veneers
- Sleep apnea and bruxism solutions
- Adult-friendly orthodontics (such as Invisalign)
- Dental anxiety management and sedation dentistry
By giving patients and fans details about your products and services, you empower them to make the right choices for their family’s dental health. Share your thoughts on the benefits and drawbacks of treatments you provide, and what options patients have to address dental issues. Share success stories of people who have used them. Share how proud you are to offer solutions that make real differences in the lives of the patients you serve.
As we explained in our other blog post on the topic, promoting products effectively through social media is about building relationships through educating and empowering your patients.
My Social Practice clients have access to the world’s largest library of dental-themed social media content to help them spread the word about treatments they offer in creative, memorable ways. Learn more and request a free demo of our Publisher app today!
About the Author: Blake Hadley is a dental digital marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing services company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our agile dental website development service, you can learn more here.