Consumers in 2020 are more proactive, more educated, and more discerning than ever before—including potential patients of your dental practice. My Social Practice is the perfect dental social media marketing solution to enable you to reach, convert, and retain them.
There’s no doubt that over the last 10 years, social media has drastically changed consumer behavior. When deciding between local businesses today, customers do their research first: they ask their trusted networks online for recommendations, read reviews, and see how active companies are on social media.
In 2020, this applies to all businesses, including your dental practice. Your online presence is critical to attracting and retaining patients, and will only become more important as time goes on.
Also for the last 10 years, My Social Practice has been proud to provide the dental industry’s #1 social media marketing solution to thousands of practices, helping them transform and grow through remarkable digital marketing with the help of dedicated services like Pounce Marketing. As consumer behavior has evolved, so has our solution to help you exceed the expectations of your current and potential patients.
Here’s what sets My Social Practice as the most effective social media marketing solution to grow your dental practice in 2020:
Growing your practice through social media in 2020 comes down to the “Three R’s of Dental Marketing”: your reach, relationships, and reputation. My Social Practice is the only dental marketing solution laser-focused on helping you build each of these crucial elements in the simplest, most effective ways possible.
Reach
With content algorithms and clutter making it harder than ever to get through to potential new patients online, you need strategies to cut through the noise with both organic and paid reach. My Social Practice makes it easy to create high-quality social media content that is optimized for shareability, and then boost that content to more of your ideal potential patients.
Relationships
In 2020, consumers don’t care just about great products and services—they want personal connections to the companies they choose. For you as a dentist, patients who have an emotional connection to your practice become loyal advocates: returning regularly, keeping appointments, and recommending you to family and friends. Social media is the perfect way to spark and strengthen these key relationships on an ongoing basis. My Social Practice will show you the best ways to do it by not only showcasing clinical expertise, but the thoughtful, personal side of your practice.
Reputation
These days, consumers are savvy, they do their research, and they don’t believe what you say about your dental practice online—but they do believe their community. With My Social Practice, you’ll be able to easily grow a rock-solid reputation organically, backed up by reviews and social proof from your current patients.
For a long time on the internet, users were somewhat carefree about the personal information they submitted, who had access to it, and how it was used. Today’s consumers are more informed and more savvy about protecting their information, and there are more laws placing limits on what can and can’t be done with it.
For dentists using social media marketing, the key point here is assuring patients that their personal information is protected in compliance with HIPAA. We know it’s a big issue because we regularly talk with dentists whose anxieties about violating HIPAA regulations have prevented them from starting any in-practice social media marketing at all.
However, in 2020, your potential patients need a transparent look into what really goes on inside your practice before they make a decision about whether or not to give you a call. They want your social media pages to reflect real experiences that real patients are having with you.
With My Social Practice, HIPAA doesn’t have to be a stumbling block to your social media efforts. Every element of our marketing solution is certified to be 100% HIPAA-compliant, and you’ll receive one-on-one training and tools to ensure that you and your patients are comfortable with anything you share online.
My Social Practice offers the most comprehensive and innovative social media marketing solution for dentists in the world. No other company is approaching dental social media the way we are, and this is reflected in the powerful tools and resources available exclusively from My Social Practice, such as:
Photo Idea Boxes: Fun and relevant photo ideas for your team—boxed and shipped to your door. Posting photos of team members is a great way to build relationships with patients and potential patients. We’ll ship you a box every two months packed with fresh and relevant props, signs and instructions.
Influencer Program: Recently debuted, our influencer program will connect your practice with local micro-influencers in your area to raise awareness of your practice and grow your reputation. We can’t wait to show you how it works!
Award-Winning, Handcrafted Dental Content: Build vibrant social media pages for your practice with engaging and informative posts, produced by our award-winning creative team. Plus, you’ll receive frequent, professionally-written dental blog content so there’s always something fresh and interesting to read on your practice website.
…And so much more!
The #1 Dental Digital Marketing Solution for 2020 and Beyond
Marketing your dental practice on social media today is a different game than it was just a few years ago, and the old techniques don’t work any more. Your potential patients in 2020 are looking for authenticity, a personal connection, and solid social proof before they give you a call.
We want to show you just how easy it is to build an attractive, vibrant online presence for your dental practice that attracts and retains patients, and turns them into your best advocates. Fill out the form below to request your free consultation, and one of our experts will help you find the perfect solution for your practice.
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About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.
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