A big question in social media is “how do I get people to engage with what I’m posting?” The answer? Provide value, and make it fun for patients, fans and team members to participate.
A great way to do this is to occasionally run a contest or small giveaway! Nothing attracts attention like a chance to win a prize—even a ten-dollar gift card. Whether you are looking for dental or orthodontic contest ideas these 13 great ideas will make sure to get your page some attention.
Check out these thirteen fun, shareable dental contest ideas that will help you build relationships and introduce your practice to potential patients:
1. Have a Caption Contest
Dental office giveaways don’t always have to be focused on dentistry. Post a funny dental-themed photo and give fans a chance to be creative with the caption. Announce that your team will choose the best one to win a small prize.
2. Help Fans Get to Know Your Team With Throwback Thursday Trivia
Share a childhood photo of a team member and a couple of interesting facts about them. See if fans can guess who it is!
Run a photo contest for National Dog Day! Have patients and fans submit a photo comment on your post with photos of their dogs, and select one at random to win a small gift card. You could also suggest that fans vote on their favorite to spark a conversation!
3. Create a Fun Video by Having a “Floss Race”
The Floss Race!!!
Posted by Smile Surfers Kids' Dentistry on Monday, February 22, 2016
Announce the race with a photo of the participants and ask fans to vote for who think can unspool a box of dental floss the fastest. Share a video of the contest and bag up the floss for your team members to take home afterward.
4. Phone Game High Score Contest
What’s the most popular free smartphone game right now? Check the charts and have your team members download it. Share a screenshot of your team’s best score and challenge your fans to beat it! Announce that the highest score posted with a screenshot in the next couple days will win a small prize.
5. Have a “Like Challenge”
Tell fans that if a post gets enough Likes in a certain time period, one of your team members will do something funny, like dressing up as the tooth fairy for a day. Remember to share some photos on the day of the event! This could be especially fun for a pediatric dental office contest idea. This idea is especially fitting for a pediatric dental office contest. It’s a perfect way to gain attention online while showing parents that your office is a fun place to be!
6. Offer a Referral Bonus
This is an easy and effective way to grow your practice. Tell fans on your social media pages that when new patients tell the front desk who referred them, they’ll receive a gift or be entered to win a prize!
7. Give Away a Pair of Movie Tickets
Create a few posts to capitalize on the craze around a blockbuster movie! Encourage more engagement by asking fans to enter by commenting on their favorite character or movie in the series.
8. Team Paper Plane Contest
Who on your team thinks they have the best paper plane folding technique? Take a video of your team members making their planes and invite fans to comment with whose plane they think will fly the farthest. Then share a video of the contest!
9. Celebrate a Weird or Obscure Holiday
Ever heard of Donut Day or National Smile Day? Celebrating a fun or weird holiday is one of the best dental patient giveaway ideas. Look up the lesser-known holidays of the month and make a fun post out of one. For example, ask fans about their favorite donut or something that makes them smile and announce that one lucky commenter will win a related prize!
10. Recognize a Patient or Team Member of the Week
You don’t have to make it a competition but take the opportunity to highlight a patient or team member and show your appreciation with a small gift. Share a photo on your social media pages and congratulate them on the award!
The team at Hulsey Dentistry got a ton of interaction on this giveaway post by having patients and fans comment with their favorite emoji for a chance to win.
Try to spark conversation with your giveaway, because getting a lot of comments signals Facebook to give the post greater reach. Just asking a simple question about your patients’ and fans’ favorite things is an easy way to get people participating, especially when the topic appeals to young patients!
Looking for more Dental Office Facebook Contest Ideas? Check out the video below.
12. Truths and a Lie
Smile Spot Children’s Dentistry helped followers get to know their team with this trivia game giveaway. It was a huge hit and strengthened relationships. They listed three statements about this team member, two of which were true, and challenged fans to spot the lie for a chance to win!
Getting your team involved will make your giveaway more effective. Train your front desk team member to mention the giveaway to everyone that comes in. Including team members in all of your giveaway photos is also proven to boost engagement.
13. Win It Wednesday
MT West Dentist does a small giveaway every week. They call it “Win It Wednesday.” It keeps patients and fans coming back to their page and sharing their posts with family and friends.
Choose small prizes that allow you to do more giveaways more often. My Social Practice has helped thousands of dental offices run great giveaways, and we’ve found that even a $10 gift card is enough to catch attention and get people to participate.
When you have a contest for fun and have giveaways on your page more often, it keeps you top-of-mind with patients and fans. Their regular participation will build your reach with the people most likely to become your new patients.
Remember, a good social media mix includes many different types of posts. If you feel like your content is in a rut, a dental social media contest or dental giveaway is a great way to spice things up and invite engagement. It’s a perfect opportunity to involve your team, have some fun, and build relationships with your patients. It also will help improve your dental marketing efforts!