On Sunday, May 17th, Jack Hadley will address orthodontists at the AAO 2015 Annual Session Doctors Scientific Program in the Moscone Convention Center in San Francisco (10:30am, Room 104).
Jack’s topic is entitled, “Today’s Effective Orthodontic Website: The ‘Must-Haves’ and the ‘Must-Dos’”.
Back in the old days (a year or two ago), an orthodontic practice could simply pay a website developer to create a website, and then pay that same developer to optimize the site for search using keyword and linking strategies. Once the checks were written, the practice could sit back and relax.
However, today these website strategies aren’t enough. Google’s recent updates require that website developers stop looking for gimmicks designed to game search algorithms. Search engines are looking for real content, which now requires practices to participate in their own marketing.
Your current orthodontic patients and prospective new patients are constantly moving between their offline and online worlds using a range of web-enabled devices. Savvy practices no longer view their website in a silo—rather, it’s part of a comprehensive digital-marketing effort.
As a busy orthodontic practice, how do you manage, navigate and benefit from this new marketing environment? All marketing now has a digital component—it can’t be thought of as an adjunct or “bolt-on” to some other plan.
If you’re attending the AAO 2015 Annual Session, come and see actionable ideas you can use immediately to grow your orthodontic practice.
- Learn how to use digital marketing to attract new patients.
- Learn how to effectively combine what happens inside your practice to what happens online.
- Better understand the relationships between your website and other digital tools and strategies.
- Start creating the 6 types of content that best engage your audience—and search engines.
- See why it’s NOT about tools—it’s about mindset.
We look forward to seeing you at Jack’s presentation!