Skip to main content
Dental Marketing Case StudyOrthodontic

Orthodontic Marketing Case Study — Rankin & Fiume Orthodontics!

By January 19, 2017May 3rd, 2022No Comments

Dental Marketing Case Study — Rankin & Fiume Orthodontics

Congratulations to our January Social Practice of the Month — Rankin & Fiume Orthodontics!

Dental practices achieve success on social media when they understand this one key principle: your most effective marketing posts won’t come from your practice, they’ll come from your patients! When a patient posts a photo to their own account and tags your practice, their friends, family and coworkers — the people most likely to become new patients — will see the great experience they had at your office.

Rankin & Fiume Orthodontics is one practice that has made patient posts a main focus of their social media strategy. Their outstanding service and ability to make patients feel like family is reflected in their excellent review score, as well as all the patients sharing about them in their own friend circles.

How are they converting patients into advocates for their practice? We reached out to Jenn Brunson, social media administrator for Rankin & Fiume, for some insight into what they do in-practice to support their social media efforts. Take something to apply with your own team!

Q&A With Jenn Brunson, Social Media Administrator

(Responses edited for length and clarity.)

What has been your biggest realization about social media since you started with My Social Practice?

“Our practice ‘a-ha moment’ had to be when patients and their parents would take photos while in the chair and post them on Facebook and Instagram, then tag our office. Patients love sharing their experiences with their family and friends, so having them tag or mention our office is great marketing.”

Patient Highlights – Patient Highlights! #mysocialpractice #braces #smile #rankinfiumeortho #offwiththebraces #bracesyourself #embraceyoursmile #newbernnc

Posted by Rankin & Fiume Orthodontics in New Bern & Eastern NC on Wednesday, January 4, 2017

How are you getting patients involved in your social media efforts?

“Sometimes getting patient involvement is hard. We use our patient rewards program as an incentive for their participation. We get our whole team involved, and patients notice. Sometimes we hold contests or do trivia where patients who participate earn points. They love it!”

How is social media helping to grow your practice?

“Being able to reach out to the public through our current patients has opened up a lot of great opportunities. My Social Practice helps us get the word out by linking our social media accounts together, so we can post to all our accounts from the MSP desktop or mobile app.”

''Tis the season of Giving – Nyrean brought us 4 bagsR full of can goods! What an amazing young man!

Posted by Rankin & Fiume Orthodontics in New Bern & Eastern NC on Tuesday, December 6, 2016

In your office, what kind of feedback do you hear from patients about your social media?

“They appreciate that we’re always responsive on social media. They feel like they are connected with us even when they’re not in the chair. They love to take photos with our team using the Social Signs!”

When asked what advice she would give to a practice just starting out on social media, Brunson said “Don’t feel like you have to do it all at once. Focus on Facebook and Instagram first. Assign a team member to be involved with those two platforms every day.”

That’s good advice! We have found that Facebook and Instagram are the best places for dental practices to start to build their online presence.

Have a Wonderful and Safe Weekend! Stay warm! It's going to be a cold one ❄️! #mysocialpractice #rankinfiumeortho #newbernnc

Posted by Rankin & Fiume Orthodontics in New Bern & Eastern NC on Friday, January 6, 2017

Still, getting patients to post about your practice can be difficult. This is why we’ve created two of our best tools to help practices get their patients involved in social media: MSP Campaigns and the MSP Photo Booth App! Both of these create fun, simple opportunities for patients to snap and share photos of themselves to support great causes, commit to better dental health, or have a chance to win a prize. And through our client apps, it can all be done with just a few taps. Learn more by clicking the link below.

We’d like to thank Rankin & Fiume Orthodontics for their responses! We’re proud to work with such an exemplary dental practice and we look forward to seeing how social media plays a part in their continued growth!

Check out our most recent dental marketing case study.


Find New Patients Now With Help From Dental Marketing Experts?

  Download More Dental Practice Post Ideas!

About the Author: Blake Hadley is a dental digital marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing services company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our agile dental website development service, you can learn more here.