Congratulations to our April Practice of the Month — Simpson Orthodontics!
If there’s one thing that stands out to us about Simpson Orthodontics, it’s that the whole team puts their heart and soul into creating a practice environment people love to be a part of. They make a special effort to make each patient feel like a VIP, and in turn, patients are excited to share that experience with friends and family — the people most likely to become new patients themselves.
With the help of social media, the team at Simpson Orthodontics makes it easy for patients to become advocates for their practice. Patients write Google and Facebook reviews, participate in practice campaigns and share fun photos because of the great relationships they’ve built in person and online. All this grows powerful word-of-mouth marketing and increases the practice’s visibility on social media and search engines.
We reached out to Dr. Richard Simpson, owner of the practice, with some questions about what’s been working for his team on social media. Take something to apply in your own marketing strategy!
Q&A With Dr. Richard Simpson
(Responses edited for length and clarity.)
What has surprised you most about social media marketing?
“We’re constantly surprised at the positive response to our social media efforts. Sometimes, you wonder if what you’re doing will be perceived as corny or weird, but we’ve always gotten rave reviews over the things we’ve done on social media.”
Which social media platforms have you seen the most success with?
“Definitely Facebook. We get the most connections with patients and parents through it, and it’s generated a lot of positive buzz in the community. The more our name is out there, the more familiar and comfortable people have been with coming into our office.”
What do your patients like most about your social media efforts?
“The chance to win prizes! They love all the new contests and campaigns we do, and the fun atmosphere it creates in our office. Patients and parents both love snapping photos with us and sharing them on social media. They think it’s cool to be the star of our practice for the day.”
How do you involve your whole team in your social media strategy?
“We have monthly meetings where we plan our social media efforts together. We discuss what worked and what hasn’t, revise and improve. We’ve gotten stuck in a rut before with the same old posts, but My Social Practice constantly gives us interesting content ideas that we wouldn’t have come up with ourselves. It’s been wonderful to have My Social Practice in our corner pushing us to do more creative things.”
What advice would you give to a practice just starting out with social media?
“I would advise them to engage with a company like My Social Practice to help them get organized with what things they want to do on social media and how to execute that plan. Also, focus on getting reviews. Our online reviews have really taken off, and I truly believe it’s due to the ease and accessibility that MSP Reviews provides.”
We’re proud to work with teams like Simpson Orthodontics, who are unafraid to try new and creative things to connect with people on a personal level. Their remarkable practice culture and level of care helps ensure that patients not only stay fans for life, but that they introduce more new patients through social media and reviews.