If your practice is not utilizing social media in your orthodontic marketing, you are missing out on significant growth opportunities. Traditional orthodontic marketing just isn’t cutting it in today’s digital world.
Almost 80% percent of patients research a practice online before calling to make an appointment. So, what does that mean for your orthodontic practice? It means that social media orthodontic marketing provides a powerful way to grow your orthodontic practice without breaking the bank.
Orthodontic digital marketing allows you to leverage the unique parts of your practice to build a solid reputation in your community. Marketing your orthodontic practice using social media means building trust before a patient even walks through your door.
Your social media pages are a place to display your team culture and show off the relationships you have with your patients. Every one of an orthodontist’s social media posts can build relationships and credibility, as well as lead patients to introduce their practice to family and friends, you just need a solid strategy.
You may think your followers don’t want to see posts about braces on social media, but trust us, this is not the case. We have heard from countless orthodontists about how surprised they are to get many likes, shares, and comments on their posts.
Patients and fans are happy to engage with orthodontic practices that share relevant, useful, fun, and personal posts! Your social strategy should focus on providing meaningful content to your followers. Encourage them to participate and be a part of your practice family.
Your followers will want to share their experiences with their friends and family when your practice makes it easy.
Kick-start your social media efforts with 5 orthodontic marketing ideas for a month’s worth of content!
1. Recognize Patients
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Teddy Roosevelt’s quote, “People don’t care how much you know until they know how much you care.” is more relevant than ever when it comes to acknowledging your orthodontic patients online. When you give a shoutout and write a congratulatory post about your patients, prospective patients get an idea of how they will be treated when they come to your practice.
2. Ask a Question!
There is no better way to get engagement from your followers than to ask a question in one your posts and ask for answers in the comment section!
3. Talk About a Piece of Practice Equipment
A big part of digital marketing in orthodontic offices is educating potential patients on the cutting edge technology your practice uses for the best treatment possible.
Show off your team! Including the team in your posts keeps your practice on the top of your patient’s minds, and shows prospective patients the friendly faces of your office!
5. Shout Out Team Member
Build a postive team culture by dedicating an individual post for each of your team members. Tell your fans fun facts about them and express how grateful you are to have them on your team.
Share content that meets their needs and encourages them to get to know your team better. You know your patients best. As you build relationships with your patients in-office and online, they will be more willing to introduce your practice to family and friends. This helps you find new patients and grow your practice.
Need some help? Coming up with consistent orthodontic marketing ideas is challenging. As an orthodontic marketing company, My Social Practice client gives specific one-on-one training on how to use social media effectively.
Let us do all the heavy lifting. Don’t spend another minute struggling to find just “something to post.” Schedule a free demo of our services!
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About the Author: Natalie Marinos is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Natalie is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.