The month of October is National Orthodontic Health Month! For dentists and orthodontists, this means celebrating healthy smiles and talking about the benefits and importance of orthodontic treatment.
Many things have changed this year. However, your goal to provide the very best patient experience and orthodontic care remain very much the same.
National Orthodontic Month gives orthodontists a unique opportunity to kick-start their final quarter. Posting engaging and valuable social media content regarding the importance of good orthodontic care helps you reach more potential patients.
Here are several ideas and tips to support you and your team in celebrating National Orthodontic Health Month:
Highlight several testimonials and reviews
Throughout the month, share a few of your best online reviews and any testimonials that your practice has received on your social media pages. Encourage your patients to leave reviews on your Facebook and Google pages. Make sure to thank your patients for being willing to share their experiences!
Discuss braces-friendly food
Use your social media platforms to share what kind of candy to avoid this season! Give your patients a few ideas on what treats and snacks are friendly for their braces.
Speak about good dental hygiene with braces
Shoot a short video explaining how to best care for teeth with braces, permanent retainers, and how to keep clear aligners in good condition. Share the video on your social media platforms as well as your Google business profile and orthodontic website.
Share before and after photos
This is another idea you can do throughout October! Feature your patients before and after photos. Include before and afters for braces, Invisalign, and any other orthodontic service your practice provides.
Talk about your practice specials
Whether you want to run a practice special in October or you just want to speak on your current pricing specials, use this month as an opportunity to show potential patients that your practice caters to the patient. Advertise your specials along with a message about how significant orthodontic care is to a healthy smile.
Answer frequently asked questions
Record a couple of short videos of team members and doctors answering some of the most-asked questions about orthodontic care. Answer questions about how to get started and talk about what it’s like to have braces. Make sure to also talk about the experience that patients have in your unique practice.
If you like these orthodontic awareness month tips, you’re a perfect fit for My Social Practice.
My Social Practice provides all the tools, resources and training you need to shine online. Talk to a marketing expert about your orthodontic practice by filling out the form below!
Ready for a quick demo of our social media service? Fill out the form below.