Table of Contents
- Why Do The Best Dental Marketing Ideas Involve Doing Good?
- What Are Some Examples Of The Best Dental Marketing Ideas?
- Why Do Patients Prefer Charitable Dental Practices?
- Altruistic Marketing Builds A Passionate Dental Team
- Cause-Related Dental Marketing Raises Awareness
- An Important Tip For All Dental Marketing Ideas
- Showing Gratitude Pays Off Almost Immediately
- 10 Brilliant Marketing Ideas for Orthodontic Practices
- Marketing for Dentists | 9 Strategies to Increase New Patients in 2023
- 3 Fun Dental Marketing Ideas During October
Why Do The Best Dental Marketing Ideas Involve Doing Good?
In today’s digital world with increased social connectivity and limitless content creation, creating a marketing message that breaks through the clutter is not easy. Involving cause-related efforts in your dental marketing will help to cut through the onslaught of messaging and online advertising towards consumers.
Involving charitable or altruistic efforts in your dental marketing ideas will result in free publicity, greater revenue, fantastic patient loyalty, and increase your word-of-mouth referrals.
For as long as anyone can remember word-of-mouth marketing has been the most effective while at the same time being the least expensive marketing initiative. If a dental practice has great word-of-mouth marketing they will grow their revenue and patient database effortlessly.
There are a lot of reasons to make giving a central part of your dental marketing efforts:
- Altruism improves team culture and unity
- Improves local awareness and practice recognition
- Creates a practice culture of optimistic team work
- Differentiates a practice from the competition
- Attracts free publicity through local press coverage
- Provides opportunities for increasing practice reputation
Marry your dental marketing with an unselfish concern for the well-being of others.
When it comes to implementing the best dental marketing ideas, the conclusion is simple; altruistic dental marketing efforts lead to increased case acceptance, more new patients, more referrals, higher case acceptance, and higher revenue per patient.
If you are a dental practice wanting to increase your word-of-mouth new patient referrals implement some of the dental marketing ideas in this article. You won’t be disappointed in the results.
What Are Some Examples Of The Best Dental Marketing Ideas?
The goal of altruistic dental marketing is to implement opportunities to give back to your local community, which is much more than just offering discounts on dental services. Discounts often appear as begging and bait-and-switch tactics and can push a potential patient away from your practice, rather than attracting them.
When you implement a generous attitude in your marketing you don’t have to discount your services.
Here are some examples of the best dental marketing ideas:
Dental Marketing Ideas That Give Back To Your Local Community
The Smiles For Life annual campaign is a great way to give back. Every year hundreds of dentists throughout the country donate whitening fees to local charities. Ultradent is involved with providing supplies to the dental practices at no cost.
Over the past decade we’ve been able to raise more than 50 million dollars for charities.
The Best Dental Marketing Ideas Improve Oral Health Habits
Check out the Floss Like A Boss campaign. This campaign can be run several ways. One strategy is to encourage patients to floss every day for a month and if they are successful they’ll be entered into a drawing.
Holiday Dental Marketing Ideas Are Effective
Running a dental marketing campaign during the holidays is nearly required. Do you really want to be the dental practice that isn’t doing anything charitable during the holidays?
We’ve created a marketing kit that you can download and print for free.
Why Do Patients Prefer Charitable Dental Practices?
The general thought seems to be that people have become more entitled and self-centered, but actually, data shows quite the opposite! Today’s consumers, especially millennials, are drawn to and want to support businesses that manifest a culture of caring and invest in improving their communities.
A 2018 study reports that people feel a powerful emotional connection and deep loyalty to purpose-driven companies. 68% of Americans said that they are more willing to share content to their own social networks from charitable companies and less likely to share from traditional businesses. Giving allows your dental practice to connect personally with your patients, increasing word-of-mouth advocacy, and building your reputation within the community.
When you mix smart social media marketing strategies with your giving efforts, potential patients will notice and remember you.
Altruistic Marketing Builds A Passionate Dental Team
For many dental team professionals, it’s important that the dental practice they work for is taking steps toward social responsibility and uplifting the community. If you are a giving practice, you’ll attract compassionate and dedicated people to join your practice.
Think of a few companies that are renowned as great places to work. What do they have in common? They give to various people and communities, and their efforts inspire others. They bring in passion people who are eager to make the world a better place through their work. By being a giving practice, you will attract dental professionals with this kind of mindset.
Cause-Related Dental Marketing Raises Awareness
Social media for dentists has made sharing about your practice’s giving efforts easier and more effective than ever. Giving back is a way to run a dental social media campaign but still stick to the main goal of improving people’s lives. Although giving to charity is a tool to improve social media marketing in dentist’s offices, ensure that the tone and wording on your social media posts focus on the charitable aspect rather than promoting your practice.
Publicizing your charitable efforts strengthens relationships with current patients, helps new patients find you, expands your audience, and connects you with local businesses. Connecting with other organizations will increase your reach and help grow your practice! Many of our clients have reported finding new dental patients through collaborations with other local businesses.
Your dental practice’s charity events are perfect storytelling opportunities. Show your patients that serving others is important to your practice by snapping and sharing lots of photos and videos. Also, to keep in mind, local media carefully watches social media to discover local stories!
Giving back to your community creates mutually beneficial relationships. When you help others, they have positive feelings toward you, and they are more inclined to help you in the future. Watch for opportunities to establish relationships out of goodwill; you never know what good may come of it down the road.
An Important Tip For All Dental Marketing Ideas
A general tip for all dental social media marketing is to demonstrate online how much you care about your relationships with patients. Choose a patient of the say, take a picture with them then share the photo on your dental Facebook and Instagram pages. Caption the photo with a couple of lines expressing how happy you are to see them in your practice!
These kinds of posts go hand-in-hand with publicizing your charitable efforts. Gestures of recognition go a long way in not only building relationships with patients but also showing potential patients that your dental practice is committed to your providing comfort and dental care satisfaction.
Make sure to couple your posts highlighting your charitable works with social posts that allow your followers to get to know your team better as well. Some dental social media post ideas include congratulating team members on personal achievements, asking your dental team members a few interview questions to show how much they enjoy working at your practice.
Patients checking you out online will take notice when what you post on social media illustrates how much you care about your patients, team members, and your community.
Showing Gratitude Pays Off Almost Immediately
Social media for dentists can feel complicated or boring but it’s easy when you show gratitude and serve your community. Showing gratitude establishes your practice’s brand, strengthens patient relationships, and increases the chance that your current patients will introduce your practice to their family and friends.
Stay up to date on dental social media’s best practices by subscribing to the My Social Practice blog! If social media feels like too much for your practice to handle, or your simply not interested in digital marketing, My Social Practice will take care of dental social media for you.
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental social media team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. Interested in learning more about the benefits of social media for dentists please schedule a complimentary consultation. And, don’t forget to read our Google reviews.