PURPLE COW
by Seth Godin – Before you begin using social media for dentists, if you only read ONE marketing book, make it this one! You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. THEN, and ONLY then, can you begin to tell your practice story to the world. What do companies like Apple and Starbucks have in common? How do they achieve spectacular social media marketing growth, leaving behind former tried-and-true brands? It’s a super-quick read. Read it! Then, let us know what you think!
(link to purchase book)
TRUST AGENTS
by Chris Brogan and Julien Smith – Two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
(link to purchase book)
TRIBES
by Seth Godin – Believe it or not, your dental practice is a tribe! Short on pages but long on repetition, this newest book by Seth argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet.
THE BRANDING GAP, ZAG, THE DESIGNFUL COMPANY
by Marty Neumeier – What makes your dental practice different? Why would I choose you over the other practice down the street? You’d better know the answer to this before you start telling your “story” using social media tools!
“When everybody zigs, zag,” says Marty Neumeier in these fresh views of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value. (link to purchase books)
IGNORE EVERYBODY
by Hugh MacLeod – When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog—gapingvoid.com—and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. Where does inspiration come from? (link to purchase book)
THE LAWS OF SIMPLICITY
by John Maeda – You may wonder what this book has to do with social media marketing for dentists! Everything. Graphic designer John Maeda proposes ten laws for simplifying complex systems in business and life. The first three laws, based on principles of reduction, organization and efficiency, form the foundation for increasingly complex concepts with direct impact on your social media mindset. You’ll “get it”.
(link to purchase book)
About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using digital dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page.
