BY BECOMING A MY SOCIAL PRACTICE CLIENT, you’ll have access to some of the very best social media marketing and digital dental marketing training available anywhere—specific to dentistry and orthodontia. It’s all we do.
Because different topics require different types of training—AND because we know that every practice is at a different stage in their own social media marketing understanding and development—we divide our training/coaching into three distinct categories, each with different objectives.
Table of Contents
Orange Couch Discussions (“the Why”)
EMBRACING THE RIGHT MINDSET.
There’s a lot of noise out there today about social media in dentistry and orthodontia. Some traditional web development companies are desperately trying to “do” social media as an add-on to their other products or services—jumping on the bandwagon so as to not appear they’ve been left behind. We believe that most practices see right through that.
Why it’s important to start with “the Why”.
Social media marketing ideas in a dental or orthodontic practice isn’t just about tools. Yes, the tools are important… But anybody can design tools (as evidenced by the many competitors out there who continue to blatantly copy our designs). However, with all the buzz, rarely does anybody talk about “the Why”. Social media marketing is typically ineffective, frustrating, and even potentially damaging if a practice doesn’t understand “the Why”.
Just because you have the ability to put a hammer and a saw in somebody’s hands doesn’t mean they know how to build a house.
Orange Couch Discussions revolve around “the Why” of social media marketing in your practice. Understanding “the Why” not only makes the strategy and tactics easier to implement, but it also makes your efforts more fun, passion-filled, and effective.
Tool Training (“the How”)
LEARNING & IMPLEMENTING SMART STRATEGIES.
Although it’s not “about” the tools per se, that doesn’t mean that the tools aren’t important! They’re very important! We want you to be comfortable with your social media tools. And although we do a lot of the heavy lifting for your practice, it’s absolutely critical that you are familiar enough with them to be comfortable using them.
Many of our Tool Training posts are specific to one tool. Many of them include easy-to-understand graphics and/or video content. Many of them also include dental case studies—examples of how other practices are implementing strategies effectively.
Sometimes a Tool Training topic will include tactical suggestions, but the content is primarily strategic and/or instructional. Learning and implementing smart strategies takes place quickly in your practice because your eight integrated foundational components are already in place, namely:
- Dental SEO
- Dental Website
- Promotions & Offers
- Facebook Marketing Page
- Twitter Account
- YouTube Channel
- HTML Patient eMails
- In-Office Print
Quick Ideas (“the What”)
EXECUTING TACTICS TODAY.
“Quick Ideas” are just that… Quick ideas you can use right now! Quick Idea posts are highly tactical without a lot of talk about mindset or strategy.
We’ve found that many of our most successful client practices are committed to spending a few minutes with their social media tools each day. They “get” the mindset, they “get” the strategy, and they make a little progress daily. But sometimes—despite their disciplined planning and best intentions—they’re not exactly sure what to do when they actually make those few minutes to spend! There isn’t time to read a blog post, watch a training video, or listen to an Orange Couch Discussion…
Enter Quick Ideas! We’re constantly on the lookout for ideas you can use immediately—right now when you have a couple of minutes.
If you’re already one of our valued clients, dig in to our training/coaching!
It only takes a few minutes each day—done consistently—to realize the many benefits of social media marketing in your practice.
Is Your Practice Ready To Become A Social Practice?
It’s the right time to keep your dental or orthodontic practice on the leading edge and to take advantage of social media marketing. Contact us today.
About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using digital dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page.