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Dental Marketing Case Study

Dental Marketing Case Study – Godley Station Dental and Social Media Marketing

By August 19, 2013June 4th, 2022No Comments

dental marketing case study

Congratulations to Godley Station Dental, our August Practice of the Month!

Located in Pooler, Georgia, Godley Station Dental provides exceptional patient care worth talking about. Dr. Carpenter and Dr. Allen “…enjoy building relationships with patients by providing individualized care and sincere concern for everyone who visits the practice.”

We’d like to share a few tips from Godley Station Dental about how to continue those great relationships with patients online.

Keeping Current

You’ll never find an empty, outdated wall when you visit Godley Station’s Facebook page. Their consistency is amazing! Whether it’s a daily kickstart from My Social Practice, or news from their office, you’ll always find something current:

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Keeping In Touch With The Community

Godley Station Dental is an active participant in community initiatives. Most dental offices know that participating in the community is a great way to build a thriving practice. However, they often forget to translate and promote that online, as well. Rachael, their Director of Marketing, told us, Our patients are constantly aware of what is going on in our office and what we are doing to better our community.”

Owning Your Voice

The difference between a robot filling space on your patients’ newsfeed, and true connections online with patients is your voice. Patients respond when they know they’re talking to a human who cares about them. Godley Station Dental shares their voice in two important ways:

1: Always responding when patients reach out.

2: Personal posts, which are always fan-favorites.


We Asked Rachael…

We asked Rachael, Marketing Director, how they’ve seen social media strengthen relationships with their patients. She said,“People are more aware of our office activities and our employees. This is the perfect opportunity to share family photos, birthdays of the staff, and winners from different contests we’ve run. Our patients want to feel connected to the professionals taking care of them! :)”

Lesson Learned: So true, Rachael! Personal posts that build your team’s relationship with your patients are the most valuable thing on your social media sites.

We wanted to know what the hardest part of social media marketing for dentists is. Rachael told us: “The hardest part of social media marketing is always keeping up with the contests/promotions with many other things going on.”

Lesson Learned: Many practices recognize the importance of social media, but can’t find the time to coordinate it. Support from My Social Practice helps you to be as effective as possible in a short amount of time.

When we asked Rachael to share her thoughts about the biggest benefits of social media for THEIR PATIENTS, she replied,“That would have to be the useful information which we are able to provide our patients with. We are able to arm our patients with knowledge, and that is the most powerful tool you could have.”

Lesson Learned: Not only does patient education help your patients be healthier; it also strengthens relationships. Patients appreciate it when you show them that you care!


We asked which tools and resources from My Social Practice have been the most helpful. Rachael replied,“The daily post ideas are wonderful. When you’re posting on Facebook every day, it tends to be a little difficult to come up with new ideas every morning. The fact that someone emails me great ideas every single day is awesome!”

Lesson Learned: Kickstarts from My Social Practice helps you be consistent, so make sure that you’re utilizing the tips and training that you get!

To the team at Godley Station Dental: Congratulations!

Read this amazing dental marketing case study!


Ready To Begin Finding New patients with Social Media Dental Marketing?

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About the Author: Jack Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a digital dental marketing company located in Salt Lake City, Utah. Jack is passionate about helping dental practices grow. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists, our dental websites service? Learn More Here.