Hundreds of Dental Practices Whiten Smiles for Charity




For the past several years, My Social Practice has been honored to partner with the Crown Council in promoting Smiles For Life — raising money for kids in need in communities all around the world. Now it’s easier than ever for your practice to get involved!

Every March through June, hundreds of dental practices throughout the U.S. and Canada professionally whiten teeth to raise money for seriously ill, disabled, and underprivileged children in their local communities and around the world. This program, called Smiles For Life, is the children’s charity initiative of the Crown Council, an alliance of leading-edge dental practices committed to promoting oral health, fighting oral cancer and serving their communities. Since 1998, Smiles For Life has raised over $42 million, benefiting hundreds of children’s charities throughout the world.

How does it work? March through June, Ultradent donates all the whitening materials, your practice donates the time, and 100 percent of the patient’s contribution goes directly to kids in need — half to a local children’s charity of your choice, and half to a Smiles-For-Life-approved children’s charity. It’s that simple. Whiten a smile and help a child.

The Smiles For Life Foundation has made it easier than ever to participate by providing a turnkey program to launch the campaign in your practice, including a big box of materials designed by My Social Practice to help you promote Smiles For Life and generate excitement in your practice and community. My Social Practice also provides all the digital assets and marketing support you need to spread the word online.

Participating in Smiles For Life is the perfect opportunity to do good in the world, create incredible unity among your team members and patients, and boost top-of-mind awareness for your practice through social media. Click the link below to learn how your practice can become a Smiles For Life practice today!