Sharing your charitable efforts on your dental social media platforms is an excellent way to grow your dental practice.
Why should your practice make giving a priority? There are a lot of reasons to make giving a central part of your dental practice culture. Giving improves team culture, builds unity, raises local awareness, and transforms your practice into something your patients are proud to share with others.
When it comes to social media for dentists, the conclusion is simple: giving and publicizing your efforts through dental social media marketing leads to increased case acceptance, more new patients, more referrals, and higher revenue per patient.
Giving Makes Your Practice Appealing to New Patients
The general thought seems to be that people have become more entitled and self-centered, but actually, data shows quite the opposite! Today’s consumers, especially millennials, are drawn to and want to support businesses that manifest a culture of caring and invest in improving their communities.
A 2018 study reports that people feel a powerful emotional connection and deep loyalty to purpose-driven companies. 68% of Americans said that they are more willing to share content to their own social networks from charitable companies and less likely to share from traditional businesses. Giving allows your dental practice to connect personally with your patients, increasing word-of-mouth advocacy, and building your reputation within the community.
When you mix smart social media marketing strategies with your giving efforts, potential patients will notice and remember you.
Giving Helps Build a Passionate Dental Team
For many dental team professionals, it’s important that the dental practice they work for is taking steps toward social responsibility and uplifting the community. If you are a giving practice, you’ll attract compassionate and dedicated people to join your practice.
Think of a few companies that are renowned as great places to work. What do they have in common? They give to various people and communities, and their efforts inspire others. They bring in passion people who are eager to make the world a better place through their work. By being a giving practice, you will attract dental professionals with this kind of mindset.
Giving Raises Awareness about Your Practice
Social media for dentists has made sharing about your practice’s giving efforts easier and more effective than ever. Giving back is a way to run a dental social media campaign but still stick to the main goal of improving people’s lives. Although giving to charity is a tool to improve social media marketing in dentist’s offices, ensure that the tone and wording on your social media posts focus on the charitable aspect rather than promoting your practice.
Publicizing your charitable efforts strengthens relationships with current patients, helps new patients find you, expands your audience, and connects you with local businesses. Connecting with other organizations will increase your reach and help grow your practice! Many of our clients have reported finding new dental patients through collaborations with other local businesses.
Your dental practice’s charity events are perfect storytelling opportunities. Show your patients that serving others is important to your practice by snapping and sharing lots of photos and videos. Also, to keep in mind, local media carefully watches social media to discover local stories!
Giving back to your community creates mutually beneficial relationships. When you help others, they have positive feelings toward you, and they are more inclined to help you in the future. Watch for opportunities to establish relationships out of goodwill; you never know what good may come of it down the road.
Make sure to couple your posts highlighting your charitable works with social posts that allow your followers to get to know your team better as well. Some dental social media post ideas include congratulating team members on personal achievements, asking your dental team members a few interview questions to show how much they enjoy working at your practice.
A general tip for all dental social media marketing is to demonstrate online how much you care about your relationships with patients. Choose a patient of the say, take a picture with them then share the photo on your dental Facebook and Instagram pages. Caption the photo with a couple of lines expressing how happy you are to see them in your practice!
These kinds of posts go hand-in-hand with publicizing your charitable efforts. Gestures of recognition go a long way in not only building relationships with patients but also showing potential patients that your dental practice is committed to your providing comfort and dental care satisfaction.
Patients checking you out online will take notice when what you post on social media illustrates how much you care about your patients, team members, and your community.
Social media for dentists can feel complicated or boring but it’s easy when you show gratitude and serve your community. Showing gratitude establishes your practice’s brand, strengthens patient relationships, and increases the chance that your current patients will introduce your practice to their family and friends.
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About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.